Growth, expertise and new business opportunities in Central Asia
In autumn 2026, SCABA ry is organising a compact, three-part programme:
- Webinar 1: AI is transforming procurement and business in Central Asia (in English), 8 October 2026
- Webinar 2: Trade and growth in Central Asia – practical tools for market entry and business development (in Finnish), 10 November 2026
- Finnish Water in Tashkent, 1–3 December 2026
Registration for Webinar 2 is now open.
Webinar 2: Trade and growth in Central Asia – practical tools for market entry and business development (in Finnish)
10 November 2026
The Central Asian markets offer Finnish companies significant opportunities, both for making their first export deals and for growing existing business.
Participants will take away concrete information to support market entry and business development, as well as practical tools for winning customers, strengthening their partner network and building growth in the Central Asian markets.
Topics covered include:
- how to identify the most attractive customers, projects and business opportunities in the different Central Asian markets
- how to build an effective market entry or growth plan that fits the company’s starting point and resources
- how to develop and manage local partner and distribution networks over the long term
- what to consider in tender and contract negotiations with both new and existing customers
- how to identify new growth areas, investment projects and public projects
- how to build and strengthen customer relationships in the Central Asian business culture
- practical examples of Finnish companies’ market entry, growth stories and the most common mistakes.
Programme 10 November 2026
10:00 Mika Kärkkäinen, Chairperson of SCABA ry
- SCABA ry helps companies in Central Asia, from newcomers to those already well established
10:10 Ilkka Räisänen, Ambassador Emeritus to Central Asia
- Central Asia today as a business environment: opportunities, risks, financing
10:30 Maria Turenkova, Export Director, Honkarakenne Oyj
- Honkarakenne’s path to Central Asia
10:50 Jouni Jääskeläinen, CEO, EPSE Oy
- Observations on the markets and business culture
11:10 Petri Numminen, CEO, Stimulator Oy
- International organisations as customers in Central Asia (UNDP, ADB, EBRD, EU)
11:30 Paula Pihlava-Werner, Networking and Communication Officer, Finnpartnership
- Commentary
11:50 End of the webinar
Registration
Send a message to info@scaba.fi and tell us how you would like to take part in SCABA ry’s autumn programme. We will reply with more detailed instructions.
For more information, contact:
Mika Kärkkäinen, mika.karkkainen@scaba.fi
Ilkka Räisänen, ilkka.raisanen@scaba.fi
Petri Numminen, petri.numminen@scaba.fi
